Strategic Marketing Services
Three foundational services addressing the most common gaps in marketing strategy. Each creates frameworks your organization can implement and evolve independently.
Return HomeChoosing the Right Framework
Organizations typically begin with one strategic service area and expand their framework over time as priorities evolve. Each service addresses a specific challenge and can stand alone or integrate with others as your strategic needs develop.
The choice depends on your current situation and immediate priorities. Consider where you're experiencing the most friction in your marketing work—disconnected customer touchpoints, unclear content direction, or metrics that don't inform decisions. That friction point often indicates the most valuable starting place.
Brand Experience Mapping
Comprehensive documentation of all touchpoints where audiences encounter your brand, from discovery through advocacy. This service creates detailed journey visualizations identifying emotional peaks, friction points, and opportunity moments.
What You Receive:
- • Complete customer journey visualization across all touchpoints
- • Cross-functional workshop facilitation with your team
- • Friction point identification and opportunity analysis
- • Detailed documentation for team alignment discussions
Appropriate For:
Organizations with multiple customer touchpoints across various platforms seeking holistic understanding of how audiences experience their brand. Particularly valuable when different departments manage customer interactions independently.
Investment in foundational customer journey understanding
Editorial Strategy Development
Long-form content planning establishing themes, formats, and publishing rhythms aligned with business objectives and audience interests. This service creates sustainable content frameworks rather than individual piece creation.
What You Receive:
- • Content theme calendar aligned with business objectives
- • Format guidelines and publishing rhythm recommendations
- • Resource requirement projections for sustainable execution
- • Framework documentation for ongoing content development
Appropriate For:
Organizations committed to thought leadership or educational content marketing seeking sustainable frameworks. Designed for those moving beyond sporadic publishing to strategic content programs with clear direction.
Investment in strategic content foundation
Measurement Framework Design
Development of custom analytics structures tracking metrics meaningful to your specific objectives rather than generic vanity statistics. This service establishes what to measure, how to collect data, and how to interpret results for decision-making.
What You Receive:
- • Custom analytics structure tailored to your objectives
- • Dashboard specifications for decision-useful information
- • Data interpretation guidelines for actionable insights
- • Reporting cadence recommendations aligned with needs
Appropriate For:
Organizations moving beyond basic reporting to actionable intelligence. Designed for those drowning in data but struggling to extract insights that actually inform marketing decisions and resource allocation.
Investment in meaningful measurement capability
Which Service Addresses Your Current Priority?
Consider Brand Experience Mapping If:
- → Different departments manage customer interactions independently
- → You suspect disconnected touchpoints create friction
- → Customer feedback mentions inconsistent experiences
- → You need shared understanding of the complete journey
Consider Editorial Strategy If:
- → Content production happens reactively without clear direction
- → Publishing is sporadic despite good intentions
- → You struggle to demonstrate content's business value
- → Your team wants sustainable thought leadership presence
Consider Measurement Framework If:
- → You receive extensive reports but struggle to extract insights
- → Marketing metrics don't clearly connect to business goals
- → Budget decisions feel disconnected from performance data
- → You want metrics that actually inform decisions
Combining Strategic Services
While each service stands alone, they also integrate naturally when your organization is ready to expand strategic frameworks. Many clients begin with one service and add others over time as implementation proceeds and priorities evolve.
Common Combinations
Brand Experience + Measurement: Understanding the complete journey while establishing metrics to track improvements at critical touchpoints.
Editorial Strategy + Measurement: Developing sustainable content frameworks while establishing metrics demonstrating editorial impact on business objectives.
Phased Approach
Most organizations benefit from focusing on one framework at a time, implementing it thoroughly before expanding to additional strategic areas. This phased approach prevents overwhelming your team and ensures each framework receives adequate implementation attention.
We can discuss integrated approaches during initial conversations if your situation suggests multiple strategic needs. However, we typically recommend sequential rather than simultaneous framework development to support sustainable implementation.
Beginning the Conversation
If one or more of these strategic services resonates with challenges your organization currently faces, an exploratory conversation helps determine whether our approach aligns with your needs and expectations.
These initial discussions focus on understanding your situation rather than pushing toward immediate engagement. We'll explore your current marketing challenges, organizational context, and whether strategic framework development represents the right approach for your circumstances.
There's no obligation to proceed after exploratory conversations. These discussions serve both of us—helping you evaluate whether our methodology fits your needs while allowing us to assess whether we can genuinely help with your specific situation.